An Expert Broker Explains How to Choose a Valuable Domain Name

Like a poet struggling to find the perfect word for his sonnet, fledgling and new business owners agonize over choosing a valuable domain name. Considering a premium domain name can be a game changer for a company’s online presence, making the right choice is crucial and often comes with a reasonable amount of stress.

After all, you don’t want to be a year into your venture before realizing that you need to change your domain. Modifications at that point in time can hurt search rankings, damaging your brand in the process.

Discover a domain name that will grow with your company and serve as a worthy ambassador for your business. Let’s explore ways of locating the perfect premium domain name now, so you can minimize hassles later.

Selecting Domain Names: Equal Parts Art and Science

When it comes to thinking about the perfect domain, always remember that the selection it is a balancing act between art and science. Let’s consider both of these aspects as we look at some helpful hints designed to elicit the best possible domain name.

• Brandability is in the eye of the beholder, but the ideal domain name will positively sing out to a prospective buyer. To date, the highest selling domain name registers in at approximately $33 million dollars for ownership of Sex.com. Clearly, sex sells and so did this immensely brandable domain name.
• Keywords are pivotal to high Internet search rankings, and a domain that includes them is bound to be of more value than an untested, new name.
• Short Length is ideal. The briefer the domain, the more value is attached to it. A short domain name is memorable, easy to type, and the word of mouth possibilities are heightened simply because of the ease of memory.

Additionally, you should avoid hyphens in your domain name, avoid double letters, research your future domain name, and leave room to expand. The first two tips aim at reducing confusion for people looking to access your site moving down the road. Think about search engine requests that you have conducted in the past. Hyphens and double letters are an invitation to typing an incorrect name, so avoid them at all costs.

Research your future domain name to ensure that it is still an open and valid domain name. Regarding those domain names that could easily be misspelled leading to an incorrect address, considering purchasing those close “hits” so moving forward competitors will not be able to exploit URLs that could be confused for your own.

Picture where your company is today, and craft a domain name that will leave room for expansion as your business continues to grow in the years to come. Pick a name that will be eminently brandable now and that can expand to fit your new growth in the future.

Popularity and traffic is an important consideration when buying an already active domain. Should your domain name be active and sport an impressive record in terms of traffic and popularity, this will play an increased role in the valuation of your domain name. A domain broker will leverage that traffic and SEO score to potential buyers as a positive selling feature.

Don’t Wait to Pull the Trigger

Once you have chosen the ideal domain name for your business, the last thing you want to do is delay that purchase for your own uses. A domain name that is perfect for your niche is likely to draw interest from multiple parties and won’t be on the market for long.

Over 350 million registered domain names exist in the world. You do not want to be the person who let a premium domain name slip by because you failed to properly register your new offering.

Consider using a qualified domain broker to help identify, register, and use your uniquely (you) domain name for your business.