6 Ways Domain Brokers Help Get The Best Value For Your Domain
Three decades ago, when the first domain was registered, no one would have fathomed the meteoric rise of the Internet. Today, with over 330 million registered domains, the Internet has revolutionized how we communicate and do business. Now more than ever, it’s paramount to have an easy to find, SEO friendly domain name.
Some of the best brokers sell millions of dollars worth of domain sales every year, helping both sellers and buyers to benefit from the process. But how do brokers get the best value for your domain?
Here’s everything you need to know when considering the services of an expert domain broker.
By Performing an Accurate Appraisal
There are a number of factors that help to determine the value of a domain name. These factors affect how successful a website can be, making them critical when appraising a domain name. Experienced domain brokers will know what to look for to establish the true value of your domain name.
Factors they will consider include relevant keywords, the popularity of keywords, regular traffic, age, branding, and the number of characters in your domain.
By Comparing Your Domain to Recent Transactions
Every reputable domain broker knows that comparing a domain to others that were recently sold will go a long way in ensuring both sellers and buyers get value. Researching previous transactions will show Internet trends and help establish market value.
Brokers can easily access this information and know how to compare the quality of different domains to determine how much similar ones sold for. They can then help you decide on the best time to sell and a reasonable asking price based on current market trends.
By Using Professional Domain Valuation Services
Another way a domain broker can ensure you get the best value for your domain is by using established valuation tools. These tools will provide accurate, easily analyzable information about the worth of your asset.
While it’s possible to use free valuation services without involving a broker, an expert will be in a better position to interpret the data and give you an informed opinion.
By Finding Out What Buyers are Willing to Pay
It goes without saying that market demand and supply influence the value of domain names. In the simplest terms, your domain is worth exactly as much as buyers are willing to pay for it.
A domain broker will know which factors can make a domain more desirable to buyers at any particular time. They will also know which end-users will be the most interested and approach them first. This will not only ensure you get the best value, but also save you time and effort.
With Extensive Knowledge of the Domain Market
As a domain seller, you will want to complete the transaction of your domain both quickly and at the highest possible price. Achieving both of these objectives is not always easy, especially if you are attempting to sell your domain independently.
The best domain brokers have extensive mailing lists that will increase your chances of selling to the right buyer in a short amount of time. Their experience and knowledge should allow them to find interested end-users who are willing to pay premium prices.
With Expert Negotiation Skills
Selling a domain involves contracted discussions on terminology, features, and value. Without proper knowledge of fair market prices, you may end up selling your asset at a snowball price. There are other times when you will meet buyers who do not understand the factors that influence the worth of domain names and simply want to buy at the lowest price possible.
A broker will negotiate on your behalf and ensure that end-users understand the factors that make your domain valuable. You’ll never have to settle for anything less than fair market value.
In Conclusion
Working with a domain broker isn’t for everyone, but there’s no denying that employing the services of an expert can save you time and money. Consider the pros and cons of hiring a broker the next time you’re considering selling your domain.
With the amount of resources available, there’s never a reason to accept a low offer for your premium domain.
